Apple Search Ads is an efficient and easy way
to help people discover your app at the top of
App Store search results.
Drive app discovery.
There’s no better place to be seen than
at the top of App Store search.
Reach engaged users at the exact moment
they’re searching for your app.
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Apple Search Ads your way.
Apple Store Online
Choose the solution that fits your needs.
Basic
Set your goals.
Let us do the rest.
With Apple Search Ads Basic, intelligent automation helps maximize your results. You pay only for installs at a cost you choose — for budgets up to 10,000 USD per app, per month. Only minimal management is needed, and our quick-view dashboard helps you track performance.
Advanced
Your marketing expertise. Our tools.
Apple Store Locations Zip Code
With Apple Search Ads Advanced, you manage your own campaigns. You choose keywords and audiences, and set your own bids and budgets — paying only when a user taps your ad. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale.
Relevance rewarded.
Your app’s relevance to the user’s search query,
among other factors, determines if your ad
is the one shown.
Metadata
matters.
Thoughtfully craft your app titles,
descriptions and metadata with highly
appropriate keywords to improve your
relevance for Apple Search Ads.
Customers
know best.
User response is an important
signal of ad relevance. If customers
don’t tap on an ad, Apple Search Ads
will stop showing it to them.
Success stories.
Developers are growing their business with Apple Search Ads.
Here’s what they’re saying.
SmartNews
“Apple Search Ads drives high-quality acquisition and stronger retention rates while also informing our product and content development.”
Takashi Amitani, SmartNews, Inc.
Mahjong Soul
“As the most direct path to drive downloads, Apple Search Ads plays a leading role in driving quality growth, strong conversions, high retention, and lower costs.”
Hunter Lee, Yostar, Inc.
Montessori Preschool
“Apple Search Ads drives the best acquisition results. It helps us understand new markets quickly, grow our base of customers, and drive more valuable subscriptions.”
Chloe Jobert, Edoki
TextMe
“Apple Search Ads has helped our team better understand the intent and value of our diverse audiences while maintaining our leadership position in the U.S.”
Eymard Houdeville, TextMe
Myntra
“Apple Search Ads is an easy, scalable way to drive high-quality acquisition of relevant customers searching on the App Store with high intent.”
Achint Setia, Myntra
Shonen Jump+
“Apple Search Ads is a valuable tool for driving high quality acquisition, understanding seasonal trends, and adjusting bidding in real time to stay ahead of competitors.”
Miku Kinebuchi, Shonen Jump+
Bubble Pop!
“We reached more engaged and loyal players in the U.S. with Apple Search Ads. They have better retention and 2x higher lifetime value than players from other ad platforms.”
So-Hyun Choi, Bitmango
Canva
“With Apple Search Ads, we tap into signals of intent that directly match our product offering, attracting subscribers who start trials faster and stay engaged longer.”
Renee Psomadelis, Canva
Varo Bank
“Apple Search Ads helped Varo acquire highly engaged, tech-savvy customers that we weren’t able to reach on other channels.”
Tamar Kassoff, Varo Bank
Apple Store Appointment
doda
“Install growth, cost efficiency, and audience quality all exceeded our expectations. Apple Search Ads delivered strong revenue and became our top channel for conversions.”
Satoshi Akagi, doda
A private and safe
user experience.
Apple Search Ads adheres to Apple’s privacy standards by
respecting user privacy and ensuring only relevant and
appropriate ads are shown.
Apple Store Denver
Grow your business by promoting your apps at the top of
App Store Search. Get started with
Apple Search Ads.